All-Inclusive Trade Show Checklist for Exhibitors

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Panda-Expo Stand China

06/03/2026

FINAL All-Inclusive Checklist for Exhibitors-2

🐼 Panda Expo China Exhibitor Workbook

All-inclusive checklist — from deciding to exhibit to post-show follow-up

★ adapted from Map Your Show framework · tailored for China exhibitions

📋 1. DECIDING TO EXHIBIT

✏️ Product / service to showcase (e.g. new model X3000)

🎯 Exhibiting goals & alignment with show goals?

👥 Target audience?

💰 Budget (estimated)

🏷️ Predicted costs (travel/hotel/booth etc.)

📊 How will you measure success?

🧑‍💼 Who should staff the booth?

📄 Submit application & upload materials (white papers/videos)

📏 How much space does your showcase need?

📍 Ideal location (if floor access available)

📦 Reserve booth space (booth # / size)

🔄 What existing materials can be reused? (old exhibits/promos)

🎨 2. BOOTH DESIGN & LAYOUT

🧱 Booth layout idea (flow / seating / demo areas)

✨ Desired booth design style?

⚙️ Use external contractor? Pros & cons

Use contractor (professional, higher cost)

In-house setup (flexible, must know venue rules)

Not decided yet

✔ pros: contractor hassle-free / cons: budget; self-built: more control

💭 What experience should visitors have?

📱 Marketing at the event (social/sponsorships/giveaways)

📂 Update exhibitor portal (case studies/videos)

📋 Send insurance papers (if using contractor)

📦 Order & ship promo items early (keep tracking #)

⏳ BEFORE THE SHOW

🔌 Test equipment (internet/plugs/cables)

📦 Hide unneeded items (empty boxes/packaging)

🎤 Elevator pitch & questions for visitors ready

📇 Method to collect contacts (QR code / business cards)

🥤 Staff essentials (water / power banks / samples)

📧 Email blast to previous show attendees

🎪 DURING THE SHOW

🍽️ Invite prospects/clients to post‑show dinner

🎁 Prize for advance appointment booking

👋 Ensure every visitor is greeted & contact captured

🚶 Walk the floor & talk to attendees/exhibitors

📱 Live social media (hashtag, stories)

💬 Ask attendees about their show experience

📬 POST-SHOW

📨 Thank‑you email to visitors

🌱 Nurture relationships (newsletter / launch invites)

📊 Analyze collected data & insights

📎 Continue uploading to portal? (post‑show report)

🧾 Check all tracking numbers & finalise costs

🏆 Team debrief & celebration

Exhibition, Exhibition Stands, EXPO STAND DESIGN, Trade Fair, Trade Shows

Panda Expo China exhibitor checklist

PANDA EXPO CHINA

All-Inclusive Trade Show Checklist for Exhibitors

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