SIAL CHINA Booth Services: The Complete Ordering Guide for Exhibitors

Exhibiting at SIAL CHINA, one of Asia’s largest food and beverage trade shows, requires meticulous preparation. Beyond your booth design and products, ordering the correct official services from the exhibition venue is a critical—and often confusing—step. Failing to order essential utilities on time can jeopardize your entire exhibit.

This guide details the key services you must order for your SIAL CHINA booth, ensuring your stand operates smoothly and professionally.

1. MAIN POWER FOR LIGHTING USE

This is the standard electrical supply for powering your booth’s lighting, AV equipment, laptops, and small appliances.

• What it is: Typically a 220V/50Hz single-phase power supply (e.g., 5A, 10A, or 15A sockets).

• How to Order: You will select the amperage (A) and the number of outlets/sockets needed. This is ordered directly from the official electrical contractor listed in the SIAL CHINA Exhibitor Manual.

• Key Consideration: Calculate your total wattage (Watts = Volts x Amps). For example, a 10A circuit supports up to 2200W. Always order with a buffer to avoid tripping the breaker.

2. 24-HOUR ELECTRICAL BOX (15A/380V/THREE PHASE) FOR MACHINE USE

This is a dedicated, continuous power line for high-power machinery or refrigeration.

• What it is: A 380V three-phase connection that remains live 24 hours a day, even when the exhibition hall is closed. This is essential for operating commercial refrigerators, freezers, cooking equipment, or heavy machinery.

• How to Order: This is a separate, specific item from the standard lighting power. You must explicitly order a “24-hour power supply” or “three-phase power” from the official contractor. Specify it’s for machine/fridge use.

• Key Consideration: This is significantly more expensive than standard power. You must provide the exact power specifications of your equipment. The venue electrician will install a specific distribution box in your booth.

3. WATER SUPPLY & DRAINAGE TO BOOTH

Necessary for any booth featuring a sink, coffee machine, live cooking demo, or product sampling requiring water.

• What it is: A designated tap water connection and a wastewater drain pipe routed to your booth location.

• How to Order: Ordered from the official water service supplier. You must specify the number of water points and drain points needed.

• Key Consideration:

  • Hose & Fittings: The supplier typically provides the connection to your booth perimeter. You are often responsible for providing the final hose and fittings to connect to your sink/appliance. Check the manual.

  • Oil/Waste Water: For booths producing greasy waste water (e.g., cooking), you may need to order an additional grease trap service.

4. HANGING POINT FOR STRUCTURE

Required if your booth design includes hanging signs, lighting rigs, or overhead structures from the exhibition hall’s ceiling trusses.

• What it is: Permission and a designated “point” on the venue’s rigging grid to suspend items. You cannot hang anything from the ceiling without applying for and purchasing this service.

• How to Order: This is a complex service ordered from the official rigging contractor. You must submit detailed CAD drawings showing the weight, dimensions, and desired location of all items to be hung for approval.

• Key Consideration: The process has long lead times and strict safety regulations. All rigging labor must be performed by the venue’s certified workers. Factor in high costs for both the points and the labor.

5. INTERNET SERVICE (WIRED / WIFI)

The exhibition hall’s public Wi-Fi is unreliable for business use. For stable credit card transactions, live demos, or database access, you must order a dedicated line.

• What it is: A dedicated wired broadband connection or a premium Wi-Fi router for your booth.

• How to Order: Choose from packages offered by the official telecom partner (e.g., China Telecom). Options range from basic Wi-Fi vouchers to high-bandwidth dedicated fiber lines.

• Key Consideration:

  • Dedicated Line vs. Shared Wi-Fi: For POS systems or live streaming, a wired dedicated line is mandatory.

  • VPN: If you need to access international websites (Google, Facebook, etc.), you must order the “International Network” package, as standard Chinese connections block these sites.

Critical Action Plan & Tips

1. Get the Exhibitor Manual: All ordering is done through the official SIAL CHINA online portal or via forms in the Exhibitor Manual. This manual has all supplier contacts, deadlines, and price lists.

2. Order Early: The absolute #1 rule. Service discounts apply for early orders. Last-minute orders incur huge surcharges (often 50-100% more) and risk non-availability.

3. Work with Your Booth Builder: A knowledgeable local booth constructor (like Panda Expo) is invaluable. They can help you interpret the manual, calculate power/water needs, submit technical drawings for hanging points, and ensure your booth design complies with all venue utility access rules.

4. Budget for These Costs: Utility orders are a significant line item in your exhibition budget. A 24-hour power supply and hanging points can cost thousands of RMB.

Conclusion: Success at SIAL CHINA hinges on flawless execution. By understanding and proactively ordering these five essential services—Power, 24-hour Power, Water, Hanging Points, and Internet—you eliminate major operational risks and can focus entirely on engaging with your customers.

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